Christian Aid

Christian Aid DM co-branding

There is a clear synergy between the Ecclesiastical and Christian Aid brands based on sharing many of the same or similar values and viewpoints and this marketing communication sought to use the strength of this partnership of like minded companies with strong, shared Christian principles as a key asset. This direct marketing campaign was mailed to Christian Aid supporters and also ran in the Christian Aid Supporter magazine and our objective was to generate a 3% response and 40% conversion rate for Ecclesiastical Home Insurance which would benefit supporters and Christian Aid.