Milka Travel Retail
Once upon a time, Cell was asked to narrate the story of how Milka’s Travel Retail strategy aims to capture the simple, pure and authentic spirit of the brand and its 115 years of tenderness. In this imaginative fairy tale animation, we’ve used some of Milka’s most enduring and distinctive assets to reflect its rich history and the tender, creamy, melt-in-the-mouth product experience that is at the core of the Milka promise. At the same time, we needed to engage a B2B audience and show how the brand’s distinctive character could be used across all touchpoints to trigger recognition and drive sales. And who better than Milka’s most ownable creative ingredient, Lila the cow (and her pure, authentic Alpine world) to add a twist of magic to the tale.