Screwfix

Screwfix

A hard-hitting, response-driven direct marketing campaign aimed at recruiting professional plumbing and heating engineers to these trade merchant Electricfix and Plumbfix only outlets. The 3-step mailing reflected a well-researched messaging hierarchy in which the key propositions of exclusive low fixed prices versus conventional merchant/wholesaler discounts, convenient locations and opening hours, speed of service and, finally, money-off incentives were all used to generate enquiries.