Toblerone Messages

Toblerone get personal.

As part of MWTR’s biggest initiative of the year, the Toblerone Messages promotion, this lively 2D animation was produced to show how Toblerone’s best-selling 360g Milk bar could be ‘dressed up’ in customised travel retail exclusive packaging featuring playful, emotional messages, including ‘I Love You’, ‘Missed You’, ‘Thinking of You’, and ‘Superstar’. The campaign aims to reflect ‘the growing trend towards exclusivity and personalisation’ which is said to be particularly prevalent amongst millennial travellers interested in purchasing ‘unique gifts’ to take home while travelling abroad. The campaign has struck a chord with millennial jetsetters and had produced exceptional results in terms of footfall and consumer engagement.